Technology
Rice works with technology companies of all sorts and sizes across Asia Pacific
 
case studies
Managing regional outreach from Singapore
Rice was tasked with building the corporate profile of National Instruments in Southeast Asia

Approach:
  • Two-pronged media outreach to regional Business and Engineering trade in Singapore, and to tier one general news and education media in Indonesia, Malaysia, Philippines, Thailand, and Vietnam
  • Showcase National Instruments’ partnerships with the academia, research institutions and NGOs
Results:
  • Over 280 pieces of coverage to date across Southeast Asia in an 18 month period
  • Interviews with regional media such as CNBC Asia, Channel NewsAsia, The Edge, and Dow Jones / Wall Street Journal
Building an emerging digital imaging brand
Rice was hired by GE Imaging to introduce the GE Camera brand in Singapore and showcase flagship products

Approach:
  • Develop the credibility through targeted media engagement focused on the GE Camera brand vision and positioning
  • Manage the launch and introduction to tier one consumer/technology media and bloggers
  • Devise and implemented a product seeding and review programme
Results
  • 22 pieces of coverage for  GE Camera brand over 3 month period including articles in The Straits Times, CNET Asia, August Man, Hardwarezone.com and Tech65