Corporate
Rice has extensive experience in corporate communications managing the reputation of brands in industries such as technology, hospitality, financial services, automotive and healthcare.
 
case studies
Leadership profiling across Asia Pacific
Inmarsat has been a client of Rice for over 5 years. The team is responsible for managing the company's reputation across Asia Pacific.

Approach:
  • Ensure that communications underpins Inmarsat’s leadership as provider of global mobile satellite communications services 
  • Raise awareness for Inmarsat’s portfolio, strong partner network, and next-generation services
  • Take issues-based approach to increasing awareness and knowledge of the company
Results:
  • Consistent top-tier coverage in Asia Pacific's leading national and regional business titles
  • Regular coverage in key regional trade and broadcast media
Strengthening the corporate profile of a leading innovator
Rice was engaged to strengthen the corporate profile of Bosch in Southeast Asia and highlight the company's performance in Southeast Asia

Approach:
  • Announce Bosch’s 2012 Full Year SEA financial results
  • Build messaging around Bosch’s rapid expansion into ASEAN emerging markets
  • Extend traction of the financial results news to executive profiling in business and trade media
Results:
  • 60 pieces of coverage over two months including coverage in The Straits Times, TODAY, The Wall Street Journal-Asia, The Edge, and Bloomberg TV



Building a corporate profile
Rice successfully raised the corporate profile of Huthwaite in Singapore and built awareness for the company in new markets of Vietnam and Thailand

Approach:
  • Reinforced thought-leadership through by-lined articles and commentaries
  • Secured interviews in Singapore with key business and marketing media
  • Maximised Huthwaite events and workshops to engage media and industry stakeholders
Results:
  • 40+ pieces of coverage over 18 months including full-paged features in The Edge, Straits Times, Ad Asia, Campaign Asia; and broadcast interviews on Channel NewsAsia and 938Live



Managing regional outreach from Singapore
Rice was tasked with building the corporate profile of National Instruments in Southeast Asia

Approach:
  • Two-pronged media outreach to regional Business and Engineering trade in Singapore, and to tier one general news and education media in Indonesia, Malaysia, Philippines, Thailand, and Vietnam
  • Showcase National Instruments’ partnerships with the academia, research institutions and NGOs
Results:
  • Over 280 pieces of coverage to date across Southeast Asia in an 18 month period
  • Interviews with regional media such as CNBC Asia, Channel NewsAsia, The Edge, and Dow Jones / Wall Street Journal