Corporate
Rice has extensive experience in corporate communications managing the reputation of brands in industries such as technology, hospitality, financial services, automotive and healthcare.
 
case studies
Building a corporate profile
Rice successfully raised the corporate profile of Huthwaite in Singapore and built awareness for the company in new markets of Vietnam and Thailand

Approach:
  • Reinforced thought-leadership through by-lined articles and commentaries
  • Secured interviews in Singapore with key business and marketing media
  • Maximised Huthwaite events and workshops to engage media and industry stakeholders
Results:
  • 40+ pieces of coverage over 18 months including full-paged features in The Edge, Straits Times, Ad Asia, Campaign Asia; and broadcast interviews on Channel NewsAsia and 938Live



Strengthening the corporate profile of a leading innovator
Rice was engaged to strengthen the corporate profile of Bosch in Southeast Asia and highlight the company's performance in Southeast Asia

Approach:
  • Announce Bosch’s 2012 Full Year SEA financial results
  • Build messaging around Bosch’s rapid expansion into ASEAN emerging markets
  • Extend traction of the financial results news to executive profiling in business and trade media
Results:
  • 60 pieces of coverage over two months including coverage in The Straits Times, TODAY, The Wall Street Journal-Asia, The Edge, and Bloomberg TV



Managing regional outreach from Singapore
Rice was tasked with building the corporate profile of National Instruments in Southeast Asia

Approach:
  • Two-pronged media outreach to regional Business and Engineering trade in Singapore, and to tier one general news and education media in Indonesia, Malaysia, Philippines, Thailand, and Vietnam
  • Showcase National Instruments’ partnerships with the academia, research institutions and NGOs
Results:
  • Over 280 pieces of coverage to date across Southeast Asia in an 18 month period
  • Interviews with regional media such as CNBC Asia, Channel NewsAsia, The Edge, and Dow Jones / Wall Street Journal
Leadership profiling across Asia Pacific
Inmarsat has been a client of Rice for over 5 years. The team is responsible for managing the company's reputation across Asia Pacific.

Approach:
  • Ensure that communications underpins Inmarsat’s leadership as provider of global mobile satellite communications services 
  • Raise awareness for Inmarsat’s portfolio, strong partner network, and next-generation services
  • Take issues-based approach to increasing awareness and knowledge of the company
Results:
  • Consistent top-tier coverage in Asia Pacific's leading national and regional business titles
  • Regular coverage in key regional trade and broadcast media